________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

Related Mcqs:

When you consume good Q, not only do you benefit form consuming the good but other people benefit from your consumption as well, if firms produce good Q where P = MC, firms will be producing ?

A. less than the efficient level of output B. more than the efficient level of output C. so that consumer surplus is zero D. the efficient level of output...

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?

A. Key-size approach B. work-load appraoch C. product-need appraoch D. call-service appraoch...

A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ?

A. shopping goods store B. convenience store C. specialty store D. department store...

When producers, wholesalers, and retailers act as a unified system they comprise a ?

A. conventional marketing system B. power-based marketing system C. horizontal marketing system D. vertical marketing system...

___________ have contractual authority to sell a manufacturer’s entire output?

A. Selling agents B. Rack jobbers C. Manufacturer’s agents D. Purchasing agents...