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.Management Sciences
A. Concept development and testing
B. Commercialization
C. Business analysis
D. Marketing strategy development
Related Mcqs:
- If one person’s enjoyment of the benefits of a good does not interfere with another’s consumption of it, the good is said to be ?
- A. limitless in utility B. non-rival in consumption C. congestible in consumption D. non-excludable...
- Sellers that handle their own exports are engaged in ?
- A. direct exporting B. indirect exporting C. licensing D. contract manufacturing...
- Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
- A. market oriented B. a statement of religion C. motivating D. based on distinctive competencies...
- The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?
- A. Target market decisions B. Produced assortment and services decisions C. Pricing decisions D. Promotion decisions...
- Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?
- A. internal marketing B. service-profit chains C. interactive marketing D. service differentiation...
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