When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

Related Mcqs:

The total cost to society of producing an additional unit of a good or service is the ?

A. marginal damage cost B. marginal social cost C. marginal private cost D. marginal external cost...

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

A. line extension B. brand extension C. multibranding D. new brands...

___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

A. Duobranding B. Line extension C. Brand extension D. Multibranding...

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?

A. current profit maximization B. product quality leadership C. Market share leadership D. Survival...

According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ___________ environment?

A. natural B. demographic C. economic D. technological...