If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

Related Mcqs:

imperfect competition occurs ?

A. When firms are not profit maximisers B. When firms have some control over price and competition C. When the consumption of the good involves an external benefit D. Whenever firms are losing money....

Drop shippers perform which of the following functions ?

A. Assumes title and ships coal, lumber or heavy equipment to a buyer B. Stocks the bread rack in a grocery store C. Maintains, owns and stocks a CD display in a grocery store D. Sells jewelry out of a catalog...

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

A. Rapid globalization B. The changing world economy C. The call for more socially responsible marketing D. The micro-chip revolution...

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

A. Product extensions B. Line extensions C. Brand extensions D. New brands...

The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?

A. discount B. allowance C. premium D. rebate...