Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?

Related Mcqs:

The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?

A. The coase theorem B. Arrow’s impossibility theorem C. the drop -in-the bucket problem. the free rider problem...

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

A. actionable B. substantial C. differentiable D. measurable...

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

A. Target market decisions B. Produced assortment and services decisions C. Pricing decisions D. Promotion decisions...

A(n) _____ are computerized collections of information obtained from data sources within the company ?

A. retrieval systems B. marketing research reports C. flow diagrams and PERT charts D. internal databases...

If a consumer describes a car as being the most economical car on the market than this descriptor is a?

A. rule B. attitude C. belief D. cute...