Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Related Mcqs:

A transaction involves ____________?

A. at least two parties C. each party is capable of communication and delivery D. each party is free to accept or reject the exchange offer E. all of the above...

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

A. Vertical Integration B. Horizontal Integration C. beta Market D. Meta Market...

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A. Age of Globalization B. Industrial Age C. Information Age D. Production Age...

In the course of converting to a marketing orientation, a company faces three hurdles _______.

A. Organized resistance, slow learning, and fast forgetting B. Management, customer reaction, competitive response C. Decreased profits, increased R&D, additional distribution D. Forecasted demand, increased sales expense, increased inventory costs...

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus...