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.Management Sciences
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
Related Mcqs:
- A Marketer is someone seeking a response from another party, called the __________.
- A. Customer B. Fund raiser, contributor C. Voter D. Prospect...
- In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
- A. Future Product B. Expected Product C. Latent Product D. Existing Product...
- Customers are showing greater price sensitivity in their search for ___________.
- A. The right product B. The right service C. The right store D. Value...
- Rising promotion costs and shrinking profit margins are the result of ___________.
- A. Changing technology B. Globalization C. Deregulation D. Heightened competition...
- In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
- A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...
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