Rising promotion costs and shrinking profit margins are the result of ___________.

Related Mcqs:

Marketing management is ____________?

A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,...

Many countries have ________ industries to create greater competition and growth opportunities.

A. open-market B. deregulated C. regulated D. scientifically segmented...

Customers are showing greater price sensitivity in their search for ___________.

A. The right product B. The right service C. The right store D. Value...

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability...