The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Related Mcqs:

Marketing management is ____________?

A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,...

Global marketers must decide ___________.

A. Which countries to enter B. How to adapt their product and service features to each country C. How to price their products in different countries D. All of the above...

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

A. Vertical Integration B. Horizontal Integration C. beta Market D. Meta Market...

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus...

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization...