The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Related Mcqs:

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope...

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A. Future Product B. Expected Product C. Latent Product D. Existing Product...

Marketers often use the term ___________ to cover various groupings of customers.

A. People B. Buying power C. Demographic segment D. Market...

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability...