Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

Related Mcqs:

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope...

A Marketer is someone seeking a response from another party, called the __________.

A. Customer B. Fund raiser, contributor C. Voter D. Prospect...

Many countries have ________ industries to create greater competition and growth opportunities.

A. open-market B. deregulated C. regulated D. scientifically segmented...

Customers are showing greater price sensitivity in their search for ___________.

A. The right product B. The right service C. The right store D. Value...

Rising promotion costs and shrinking profit margins are the result of ___________.

A. Changing technology B. Globalization C. Deregulation D. Heightened competition...