Marketers often use the term ___________ to cover various groupings of customers.

Related Mcqs:

Good marketing is no accident, but a result of careful planning and __________?

A. Execution C. Strategies D. Tactics e. Research...

Many countries have ________ industries to create greater competition and growth opportunities.

A. open-market B. deregulated C. regulated D. scientifically segmented...

Customers are showing greater price sensitivity in their search for ___________.

A. The right product B. The right service C. The right store D. Value...

Rising promotion costs and shrinking profit margins are the result of ___________.

A. Changing technology B. Globalization C. Deregulation D. Heightened competition...

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...