In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Related Mcqs:

Good marketing is no accident, but a result of careful planning and __________?

A. Execution C. Strategies D. Tactics e. Research...

Marketing management is ____________?

A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,...

Customers are showing greater price sensitivity in their search for ___________.

A. The right product B. The right service C. The right store D. Value...

Rising promotion costs and shrinking profit margins are the result of ___________.

A. Changing technology B. Globalization C. Deregulation D. Heightened competition...

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...