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.Management Sciences
Category: Marketing Mcqs
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
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A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Customers are showing greater price sensitivity in their search for ___________.
A. The right product
B. The right service
C. The right store
D. Value
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
Rising promotion costs and shrinking profit margins are the result of ___________.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
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