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.Management Sciences
A. IBM
B. Xerox
C. Kodak
D. Universal Studios
Related Mcqs:
- The whole class of goods that will be under produced or not produced at all in a completely unregulated market economy are referred to as ?
- A. Pareto goods B. public goods C. private goods D. free goods...
- The total number of item that the company carries within its product lines refers to the ________ of the product mix?
- A. width B. depth C. length D. consistency...
- Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
- A. market oriented B. a statement of religion C. motivating D. based on distinctive competencies...
- Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?
- A. Too much advertising B. Too few social goods C. Cultural pollution D. Too much political power...
- All of the following factors can affect the attractiveness of a market segment EXCEPT ?
- A. the presence of many strong and aggressive competitors B. the likelihood of government monitoring C. actual or potential substitute products D. the power of buyers in the segments...
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