The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?

Related Mcqs:

If one person’s enjoyment of the benefits of a good does not interfere with another’s consumption of it, the good is said to be ?

A. limitless in utility B. non-rival in consumption C. congestible in consumption D. non-excludable...

_______ is the general term for a buying and selling process that is supported by electronic means?

A. Internet commerce B. Web commerce C. Computer commerce D. Electronic commerce...

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called?

A. custom products B. specialty products C. convenience products D. shopping products...

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

A. Rapid globalization B. The changing world economy C. The call for more socially responsible marketing D. The micro-chip revolution...

Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?

A. wife B. husband C. teenage children D. grandparent...