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.Management Sciences
A. innovative marketing
B. consumer oriented marketing
C. value marketing
D. sense -f mission marketing
Related Mcqs:
- Externalities are a problem only if ?
- A. decision makers do not take them into account B. all firms are perfectly competitive C. the externalities are negative D. all firms are monopolistic...
- ________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
- A. Optional-product pricing B. Captive-product pricing C. Product line pricing D. By-product pricing...
- The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
- A. Rapid globalization B. The changing world economy C. The call for more socially responsible marketing D. The micro-chip revolution...
- A __________ is a brand created and owned by a reseller of a product of service ?
- A. licensed brand B. manufacturer’s brand private brand C. private brand D. co-brand...
- All of the following factors can affect the attractiveness of a market segment EXCEPT ?
- A. the presence of many strong and aggressive competitors B. the likelihood of government monitoring C. actual or potential substitute products D. the power of buyers in the segments...
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