One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?

Related Mcqs:

If some gain and some lose as the result of a proposed change and it can be demonstrated that the value of the gains would exceed the value of the losses then the change is said to be ?

A. technically efficient. B. inefficient. C. potentially efficient D. unequivocally Pareto optimal...

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

A. Product differentiation B. Market segmentation C. Market targeting D. Market positioning...

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?

A. reseller B. business C. government D. service...

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?

A. decline stage B. introduction stage C. growth stage D. maturity stage...

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

A. They did not investigate pricing correctly and priced the product too high B. They did not investigate dealer reaction and had inadequate distribution C. They defined their marketing research problem too narrowly D. They failed to account for the Pepsi Challenge taste test in their marketing efforts...