The total number of item that the company carries within its product lines refers to the ________ of the product mix?

Related Mcqs:

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?

A. Marketing intelligence B. Marketing research C. Customer profiles D. Internal databases...

________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company ?

A. Environmentalism B. Environmental sustainability C. Consumerism D. Consumer accountability...

The course of a product’s sales and profits over its lifetime is called ?

A. the sales chart B. the dynamic growth curve C. the adoption cycle D. the adoption cycle E. the product life cycle...

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

A. facilitator B. referent actor C. opinion leader D. social role player...

The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ?

A. Geothermy B. Demography C. Ethnography D. Hemos-popography...