Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

Related Mcqs:

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope...

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A. Future Product B. Expected Product C. Latent Product D. Existing Product...

Marketers often use the term ___________ to cover various groupings of customers.

A. People B. Buying power C. Demographic segment D. Market...

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets...

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization...