Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ?

Related Mcqs:

The media-themes model of media influence claims that_____________?

A. audiences selectively interpret what they want to hear B. content analysis is the best way to identify the themes covered by the media C. audiences passively absorb whatever messages they are given D. social interaction reinforces the ideas and images that audiences select...

A decline in which of the following does Putnam link to the spread of television ?

A. rational though B. social capital C. cultural capital D. political awareness...

The abbreviation “NIMBY” stands for “not in my backyard” a cry often heard when people protest____________?

A. landfills B. prisons C. nuclear power facilities D. all of the above...

When was the World Wide Web invented at a Swiss physics laboratory ?

A. 1980 B. 1985 C. 1990 D. 1995...

New communications technologies have revolutionized social life in the last 30 years or so Which of the following is not one of the four most significant technological trends making this revolution possible ?

A. robotics B. the capability of computers C. the digitization of data D. satellite communications E. fiber optics...