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.Management Sciences
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
Related Mcqs:
- A Marketer is someone seeking a response from another party, called the __________.
- A. Customer B. Fund raiser, contributor C. Voter D. Prospect...
- In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
- A. Future Product B. Expected Product C. Latent Product D. Existing Product...
- Marketers often use the term ___________ to cover various groupings of customers.
- A. People B. Buying power C. Demographic segment D. Market...
- In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
- A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...
- Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
- A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability...
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