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.Management Sciences
A. Execution
C. Strategies
D. Tactics
e. Research
Related Mcqs:
- Marketing management is ____________?
- A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,...
- Information can be produced and marketed as a ___________?
- A. Product b. Show C. Reality D. Service...
- Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
- A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope...
- Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
- A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability...
- Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
- A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...
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