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.Management Sciences
Category: Technology & Media
Sreberny-Mohammadi (1996) argues that national cultures can resist American cultural domination of the media by_____________?
A. domesticating its content including more home-produced programmes
B. controlling the distribution of imported products by banning satellite dishes
C. creating reverse flows of their own programmes back to imperial societies
D. all of the above
Critics of the spread of Western cultural products across the globe argue that a cultural empire has been created What term do they use to describe this ____________?
A. media saturation
B. media globalization
C. media penetration
D. media imperialism
Which term was used by Talcott Parsons in asserting that society tends toward a state of stability or balance ?
A. charisma
B. magnetism
C. equilibrium
D. status quo
Nineteenth-century theories of social change reflect the pioneering work in biological evolution done by____________?
A. Albert Einstein
B. Charles Darwin
C. Harriet Martineau
D. Benjamin Franklin
According to Manual Castells which is the defining organizational structure of our age ?
A. bureaucracy
B. networks
C. hierarchy
D. conglomerates
Which sociological perspective would be especially interested in studying how people communicate with each other and develop relationships through MUDS (multi -user domains) and electronic chat rooms ?
A. functionalist perspective
B. conflict perspective
C. interactionist perspective
D. labeling theory
The writings of Auguste Comte and Emile Durkheim are examples of______________?
A. cyclical theory
B. unilinear theory
C. multilinear theory
D. conflict theory
The acceptance of preventive medicine is an example of the process that Parsons called______________?
A. differentiation
B. value generalization
C. inclusion
D. adaptive upgrading
Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs ?
A. hypodermic model
B. gratification model
C. reception theory
D. interpretative model
The effect of the Internet upon the public sphere has been to_____________?
A. repress it by promoting only the interests of elite groups
B. revive it by reaffirming a commitment of freedom of speech
C. reproduce it by emphasizing face-to-face contact with peer groups
D. replace it with a superior form of communication
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