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.Management Sciences
Category: Technology & Media
Who famously stated the medium is the message_______________?
A. Manuel Castells
B. Marshall McLuhan
C. Howard Rheingold
D. Karl Marx
The use of terms such as flaming and chat rooms by the subculture of early Internet users is an example of____________?
A. charisma
B. argot
C. equilibrium
D. virtual reality
Karl Marx held that a social movement-the revolt of the proletariat -would help workers overcome feelings of_______________?
A. class consciousness
B. false consciousness
C. socialist consciousness
D. surplus value
Which of the following theorists argued that conflict is a normal and desirable aspect of social change ?
A. Karl Marx
B. Talcott Parsons
C. Emile Durkheim
D. each of the above
According to Jean Baudrillard What is hyper reality ?
A. modern theme parks such as Disneyland
B. the merging of reality and media representations
C. the virtual world made possible by the Internet
D. people, s affinity with soap characters rather than real people
What term is used to describe the phenomenon whereby newspapers can be read online radio stations accessed on digital televisions and mobile phones enable internet access ?
A. mediatization
B. convergence
C. globalization
D. cloud computing
Which sociological perspective minimizes change ?
A. functionalist perspective
B. conflict perspective
C. interactionist perspective
D. each of the above
Which term was introduced by Charles Per row to refer to failures that are inevitable given the manner in which human and technological systems are organized ________________?
A. the Per row principle
B. the Peter principle
C. the school principal
D. normal accidents
The Frankfurt School built upon the work of Marx but the importance of which of the following did its members argue that he under emphasized ?
A. globalization
B. work
C. economics
D. culture
Sreberny-Mohammadi (1996) argues that national cultures can resist American cultural domination of the media by_____________?
A. domesticating its content including more home-produced programmes
B. controlling the distribution of imported products by banning satellite dishes
C. creating reverse flows of their own programmes back to imperial societies
D. all of the above
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