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.Management Sciences
Category: Technology & Media
Walt Disney Sony and Time Warner are examples of________________?
A. transnational corporations
B. multi-media empires
C. ownership concentrated within one medium
D. government-owned companies
The print revolution of the nineteenth century resulted in_____________?
A. mass production mass circulation and the decline of serious content
B. the public ownership of newspapers as a shared resource
C. more people going to the cinema as a new leisure activity
D. a reduction of virtual communities on the internet
Which of the following is not a characteristic of ideology according to the critical conception of ideology ?
A. neutral
B. misleading
C. illusory
D. distorting
A decline in which of the following does Putnam link to the spread of television ?
A. rational though
B. social capital
C. cultural capital
D. political awareness
social aggregations that emerge from the (Inter)Net when enough people carry on…. public discussions long enough with sufficient human feeling to form webs of personal relationships What is Rheingold (2000) describing here ?
A. cyberspace
B. the worldwide web
C. virtual communities
D. chatrooms
A moral panic occurs when_______________?
A. the media exaggerate reports of deviant groups generating hostile reactions
B. children watch violent or sexually explicit films and then copy the behavior
C. audiences challenge the ethnic stereotypes represented by the media
D. elitists express concern with the Americanization of culture
According to Marshall McLuhan which of the following is being created by the electronic media ?
A. global village
B. global network
C. global flows
D. global cities
The term vested interests was coined by social economist______________?
A. William F. Oghurn
B. Talcott Parsons
C. Auguste Comte
D. Thorstein Veblen
Noam Chomsky,s work is an example of which theoretical approach to the media ?
A. functionalism
B. symbolic interactionism
C. postmodernism
D. political economy
Mass-society theory suggests that______________?
A. the content of the media is determined market forces
B. the subordinate classes are dominated by the ideology of the ruling class
C. the media manipulate the masses as vulnerable passive consumers
D. audiences make selective interpretations of media messages
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