Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

Related Mcqs:

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A. Future Product B. Expected Product C. Latent Product D. Existing Product...

Marketers often use the term ___________ to cover various groupings of customers.

A. People B. Buying power C. Demographic segment D. Market...

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus...

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization...