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.Management Sciences
Category: Markets, Efficiency And The Public Interest
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?
A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates
A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction?
A. motive
B. want
C. demand
D. requirement
The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?
A. product concept
B. production concept
C. production cost expansion concept
D. marketing concept
When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?
A. Concept development and testing
B. Commercialization
C. Business analysis
D. Marketing strategy development
Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?
A. decline stage
B. introduction stage
C. growth stage
D. maturity stage
Markets fail to produce an efficient allocation of resources, but government also fail because ?
A. elected officials will act selflessly for the good of society and ignore their own self interest
B. the managers of government agencies are trying to maximize the profit of their agency and they ignore the implications that this has on other departments
C. the optimal level of public goods may be too expensive for the society to produce
D. the measurement of social damages and benefits is difficult and imprecise
A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?
A. micro marketing
B. niche marketing
C. mass marketing
D. segment marketing
A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ?
A. shopping goods store
B. convenience store
C. specialty store
D. department store
A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?
A. demand
B. basic staple
C. product
D. service
Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?
A. Too much advertising
B. Too few social goods
C. Cultural pollution
D. Too much political power
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