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.Management Sciences
Category: Markets, Efficiency And The Public Interest
________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?
A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets
The primary reason that many companies work to become the low cost producers in their industry is because ?
A. they can generate more advertising
B. they can please top management
C. they can gain tax advantages
D. they can set lower prices that that result in greater sales and profits
The idea that when externalities are present private parties can arrive at the efficient solution without government intervention under certain circumstance is known as ?
A. The coase theorem
B. Arrow’s impossibility theorem
C. the drop -in-the bucket problem.
the free rider problem
When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?
A. barter
B. buy-back
C. counterpurchase
D. like-value-exchange
The practice of going after a large share of a smaller market or subsets of a few markets is called ?
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. turbo marketing
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?
A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure
Externalities are a problem only if ?
A. decision makers do not take them into account
B. all firms are perfectly competitive
C. the externalities are negative
D. all firms are monopolistic
The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?
A. not manipulating the availability of a product for purpose of explotation
B. not using coercion in the marketing channel
C. using gray marketers whenever possible to save the consumer money
D. not exerting undue influence over the reseller’s choice to handle a product
A company faces several major decisions in international marketing the first of these decisions is often ?
A. deciding whether to go international
B. looking at the global marketing environment
C. deciding which markets to enter
D. deciding how to enter markets
A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?
A. creative selling
B. high pressure telling
C. detail selling
D. hard core selling
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