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.Management Sciences
Category: Markets, Efficiency And The Public Interest
Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?
A. idea
B. demand
C. product
D. service
One of the most common problems with using internal database information is that ?
A. since it was probably collected for some other purpose it may be incomplete or wrong
B. it is usually expensive to retrieve
C. top executives are usually unwilling to relinquish data therefore the data has limits
D. the data is almost always unsecured and therefore, suspect as to reliability
The fact that services cannot be stored for later use or sale is evidence of their ?
A. intangibility
B. inseparability
C. variability
D. perishability
Setting call objectives is done during which of the following stages of the selling process?
A. Prospecting
B. Preapproach
C. Approach
D. Handling objections
The goal of the marketing logistics system should be to provide ?
A. A targeted level of promotional support
B. A targeted level of customer service at the least cost
C. A targeted level of transportation expense ratio
D. A targeted level of field support
Joining with foreign companies to produce or market products and services is called ?
A. direct exporting
B. indirect exporting
C. licensing
D. joint venturing
If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?
A. reseller
B. business
C. government
D. service
One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
A. terragraphic segmentation
B. fermagraphic segmentation
C. geothermy segmentation
D. geodemographic segmentation
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?
A. group
B. bi-variant population
C. sample
D. market target
A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?
A. loyalty and perseverance
B. spot selling and old product rejuvenation
C. high sales performance and encourage capturing new accounts
D. high pressure situations and competitive reaction
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