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.Management Sciences
Category: Markets, Efficiency And The Public Interest
Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern
The statement everything affects everything else reflects the principle behind ?
A. efficiency analysis
B. partial equilibrium analysis
C. general equilibrium analysis
D. equity analysis
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?
A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?
A. To protect companies form each other
B. To protect consumers from unfair business practices
C. To protect the interests of society
D. To protect businesses from unfair consumer demands
________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing
A(n) _____ are computerized collections of information obtained from data sources within the company ?
A. retrieval systems
B. marketing research reports
C. flow diagrams and PERT charts
D. internal databases
The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
A. Intangibility
B. Inseparability
C. Variability
D. Perishability
The government increase the minimum wage. The National Association of Fast Food Restaurants hires you to determine the impact that this higher minimum wage will have on it industry. This is an example of ?
A. industry equilibrium analysis
B. specific equilibrium analysis
C. partial equilibrium analysis
D. general equilibrium analysis
The purpose of strategic planning is to find ways in which the company can best ?
A. overcome losses
B. use its strengths to take advantage of attractive opportunities in the environment
C. avoid paying taxes
D. avoid the expense of costly research and development while still getting the benefits
_______ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call?
A. Prospecting
B. Preapproach
C. Approach
D. Handling objections
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