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.Management Sciences
Category: Markets, Efficiency And The Public Interest
One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition
If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?
A. reseller
B. business
C. government
D. service
The total cost to society of producing an additional unit of a good or service is the ?
A. marginal damage cost
B. marginal social cost
C. marginal private cost
D. marginal external cost
The Coase theorem states that ?
A. public goods should be produced up to the point where the additional benefit received by society equals the additional cost of producing the good
B. under certain conditions, private parties can arrive at the efficient solution without government involvement
C. the private sector will fail to produce the efficient amount of a public good because of the free-rider problem.
D. if there are external costs in production the government must intervene in the market to assure that the efficient level of output is produced
__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
A. Direct Mail
B. Outdoor
C. Online
D. Radio
If some gain and some lose as the result of a proposed change and it can be demonstrated that the value of the gains would exceed the value of the losses then the change is said to be ?
A. technically efficient.
B. inefficient.
C. potentially efficient
D. unequivocally Pareto optimal
______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests ?
A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?
A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates
A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction?
A. motive
B. want
C. demand
D. requirement
The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?
A. product concept
B. production concept
C. production cost expansion concept
D. marketing concept
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